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The Irving Music Factory Will Begin Opening In Phases


Irving, Texas. July 10, 2017

Starting Labor Day weekend, colorful sights, delectable smells and rhythmic sounds will permeate The Irving Music Factory at Las Colinas as the highly anticipated, 250,000-square-foot entertainment center begins opening in phases in the Las Colinas business district. Starting with a dynamic lineup of performances at The Pavilion over Labor Day weekend and ramping up through the end of 2017, new restaurants and entertainment venues will open nearly every week. This activity will culminate with a grand opening celebration December 8-10 produced by the project developer, North Carolina-based ARK Group. 

“The Irving Music Factory at Las Colinas has long been anticipated by Irving residents and surrounding communities and we are excited to be entering the final stages of construction and fulfilling their dream,” said ARK Group President Noah Lazes. “The first restaurants and entertainment venues will begin opening in the weeks following the Labor Day weekend performances at The Pavilion and most of the 25 venues will be open by the end of this year. As music fills the air and venues begin welcoming guests to this unique and fun-filled environment, The Irving Music Factory at Las Colinas will spring to life. We look forward to celebrating all the hard work poured into this project by so many, including the City of Irving, Gensler, Live Nation, Skanska, SunTrust Bank, our fantastic tenants, and most importantly, the residents of Irving.”

The first venue to open will be The Pavilion, a groundbreaking convertible indoor/outdoor, state-of-the-art concert venue that can host 2,500 guests in an intimate theater setting, 4,000 guests for an indoor upscale arena experience or expand into a boutique, indoor/outdoor open-air pavilion for 8,000 guests. Inaugural performances will kick-off August 31 and September 1 with sold-out shows featuring comedian Dave Chappelle. Opening weekend continues with Brad Paisley’s Weekend Warrior World Tour 2017 on September 2. Jeff Foxworthy and Larry the Cable Guy will be joined by The Marshall Tucker Band and Eddie Money for Jeff and Larry’s Backyard BBQ on September 3, and the weekend closes out with Lifehouse & Switchfoot: Looking for Summer Tour on September 4. The Pavilion is booked, managed and operated by Live Nation, the world’s largest concert promoter. 

Throughout the year, guests of the indoor reserved seat section of the Pavilion will remain cool and comfortable with full air conditioning active even when open to the outside amphitheater. A diverse selection of dining options and refreshing beverages will be abundant throughout the venue to enhance the entertainment experience. Full VIP treatment is available with the purchase of premium seating packages that include the best seats in the house, a private entrance, close and convenient parking, VIP Club access, personalized services from an account manager and much more. More information about the diverse line-up of entertainers scheduled to perform at The Pavilion is available here.

Following the opening of the Pavilion, a steady parade of 25 restaurant and entertainment concepts will debut almost every week, culminating in the full entertainment center grand opening festivities scheduled for the weekend of December 8. Some of the many restaurant and entertainment options scheduled to open include the following with more announced soon:

  • Alamo Drafthouse 8 Screen Movie Theater
  • Bar Louie
  • Bar Manzanilla
  • Boi Na Braza Brazilian Steakhouse
  • Burgerim
  • C-Bar
  • Freshii
  • Gloria’s Latin Cuisine
  • Grimaldi’s Coal Brick Oven Pizza
  • Highway 61 South
  • Kabuki Japanese Restaurant
  • Martini Ranch
  • MaxFrut, Texas’ First Frozen Whole-Fruit Bar
  • Nosh & Bottle
  • Sambuca
  • TCBY
  • Texas Jam House & Marketplace
  • Thirsty Lion Gastropub & Grill
  • Top Round Roast Beef
  • Uncle Gino’s Cucina Italiana 
  • Yard House

Every venue will feature custom designed interiors and generous outdoor patios for guests to enjoy their meal under the vast Texas sky. Many of the restaurants will also offer private rooms with A/V equipment for business meetings and private parties, and live music throughout the week. 

Live music and entertainment offerings will be as varied as the wide array of culinary options at The Irving Music Factory. In addition to the diverse roster of entertainers scheduled to appear at The Pavilion, frequent performances by local and regional bands of all kinds will take place on “The Plaza” stage and in many of the restaurants. 

A focal point of the development is a central town plaza that is reminiscent an upscale town square as guests freely wander the space with cold drinks and delicious food before pausing a moment to take in the music or admire the offerings of a local vendor. The plaza is designed with abundant greenery and open spaces that will serve as a community gathering place for city events, live music, fashion shows and farmers markets.

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