7-Eleven said it has has teamed up with Minibar Delivery, which offers on-demand alcohol delivery in over 50 American cities, to bring beer and wine to the doorsteps of adult 21 and older in select markets.
The pilot launch kicks off in 600 stores across Florida, Texas and Virginia. The first cities served will be Orlando, Tampa, Fort Myers and Miami, Florida; San Antonio, Dallas, Austin and Fort Worth, Texas; and Virginia Beach, Richmond, Norfolk and Alexandria, Virginia, but the delivery service plans to expand to additional 7-Eleven markets later this year.
Customers can log in to Minibar Delivery's app or website and choose from 7-Eleven's wide range of wine and beer, which can be delivered in 30-60 minutes. As a welcome offer, new customers will receive $7.11 off their first Minibar Delivery order from 7-Eleven, when they enter the promo code 7ELEVEN at checkout.
"On-demand ordering and delivery has become an expectation—one that 7-Eleven intends to meet and exceed," said Raghu Mahadevan, senior vice president, digital, 7-Eleven. "In one year, our delivery footprint has more than doubled, with more than 90% of participating 7-Eleven stores offering delivery via third-party providers or our proprietary 7-Eleven Delivery app."
7-Eleven's range of beer and wine varies from store to store and includes national brands, plus the retailer's own wine and beer portfolio. Recent introductions include Plot + Point tetrapak wine, Sip Hooray canned wine cocktails, Trojan Horse chardonnay and pinot grigio, Yosemite Road wine and Voyager Point cabernet sauvignon, red blend and sauvignon blanc wines. In addition, customers can purchase top-selling 7-Eleven snacks and prepared foods like Slurpee drinks, Big Bite hot dogs, pizza, chips and more through Minibar Delivery's newly launched "Snacks & More" category.
Other Minibar Delivery services include tasting notes, pairing recommendations, cocktail recipes, gift delivery and bartender services. For those wanting to stock their fridge, wine cellar or bar on a regular basis, the "Auto Refill" option lets users schedule delivery intervals ranging from one to four weeks.
