Irving Convention and Visitors Bureau Conducting Brand Survey
With new development continuing throughout the community, the Irving Convention and Visitors Bureau is currently undergoing an extensive brand survey to determine public perception of Irving’s unique brand. All Irving residents are invited and encouraged to participate in the survey, which will be conducted March 6-24.
The goal is to anchor the city’s strategic objectives by focusing on Irving’s points of distinction, those that are both authentic and relevant, and to develop a plan to consistently communicate these to a wide range of audiences, including current and prospective visitors, economic development prospects, residents and others.
Printed copies of the survey are available at Guest Services in Irving City Hall, 825 W. Irving Blvd.
