Irving’s entertainment district isn’t just the top destination in DFW for rocking out to the hottest music acts. It’s also the spot for the coolest cocktails and mocktails in town, thanks to “Irving on the Rocks.” This new cocktail trail and rewards app showcases the shaken and stirred specialties of more than a dozen restaurants and bars located in the Toyota Music Factory (TMF) and its two adjacent hotels. Besides prizes earned at different check-in levels, thirsty adventurers will have a chance to win tickets to upcoming concerts by artists including Janelle Monae, Sting, H.E.R. and The National among many others.
To get started, participants simply download the free Irving on the Rocks app on their smartphone or tablet to receive their first perk -- a “Rock Star Kit.” Inside, they’ll find essentials like mints, wet wipes, headache and hydration remedies. Randomly hidden among these goodies in a few of the kits are gift certificates redeemable for two tickets to the TMF concert of the winner’s choice (depending on availability).
Rock stars are encouraged to claim the kits via a QR code on the Irving on the Rocks vending machine located at the entrance to the TMF parking garage, near TCBY and the ATM. (Kits can also be mailed, but it’ll be a lot more fun claiming yours from the machine – and that way you’re right there to start your journey on the Irving Rocks trail.)
The fun begins when participants check into one of the trail’s participating venues using the app, and order and enjoy the cocktail, mocktail or food of their choice. The more check-ins they accumulate over time, the more swag they receive. To encourage responsible consumption, only two check-ins per day are permitted. There is a featured specialty cocktail/mocktail at each location, but patrons can order anything they’d like. Only one check in per venue counts toward prizes, which are mailed after three, six and ten check-ins.
Many of the specialty cocktails/mocktails on the trail pay special tribute to Irving, Las Colinas, and the Toyota Music Factory with its Pavilion, a major Live Nation concert venue. Just a few examples are the Mustang Old Fashioned from Mesa Mezcal, The TMF Spritz, a sake and grapefruit vodka libation from Blue Fish, and the Carpenter, a rye whiskey and limoncello concoction created by the Vetted Well in homage to Las Colinas founder Ben Carpenter. There’s even a Lake Carolyn Colada grown up ice pop at Pop Factory.
“Irving on the Rocks is a win-win that’s a fun way for locals and visitors to discover new favorites, while supporting a sampling of the many tastes in the Irving ‘flavorhood’,” said Maura Gast, Executive Director of Visit Irving.
Visit the app store to download the free Irving on the Rocks app. For further information, please visit irvingtexas.com.