United Football League Ready to Kick Off Its Season Campaign

The United Football League today launched its new season-long promotional campaign – More of What You Love. It captures the spirit of the spring football league from the aspirations and drive of its players to the emotional connection fans have with football and everything that surrounds the nation’s favorite game.

“More of What You Love represents the intense passion for the game that we can’t get enough of,” said UFL Executive Vice President of Marketing & Team Operations Brooke Campbell. “The UFL is fueling football-hungry communities by delivering more ways to access, experience, show your hometown pride, and enjoy the game we all love and crave year-round.”  

More of What You Love focuses on this passion around the game. The campaign, developed under the league’s new Marketing & Content Leadership team and produced by BIG Creative and We Equals One, features the exciting action of UFL players on the field and the unforgettable gameday experiences the league delivers to fans through its up-close access and high-energy entertainment.

This multi-tiered campaign combines a national campaign with a distinct team-specific approach that features local storytelling. It spotlights devoted fans and the special home game energy, which has become a trademark of the league and its eight teams. A cornerstone of each team campaign - which launches next week - is the hometown pride and fan culture that is highlighted in each spot. 

More of What You Love launches as the NFL season ends, reminding fans that football doesn’t stop as the new UFL season begins with games on FOX and ESPN during UFL Kickoff Weekend March 28-30. The 10-week 2025 regular season schedule will be followed by two Conference Championship games on Sunday, June 8, and the UFL Championship Game on Saturday, June 14.

Recent Renegades News

• Arlington Renegades signed two-time Gagliardi Trophy Winner Luke Lehnen out of North Central College. Lehnen, a starter at quarterback for the Cardinals played every game the past four seasons for North Central College, completing 178 of 257 passes (69.3%) for 2,960 yards and 39 touchdowns while also running for 924 yards and a career-high 14 rushing touchdowns. He also owns the NCAA all-divisions record for touchdowns responsible for (208) and is the only player in collegiate history with at least 50 rushing touchdowns (50) and at least 100 passing touchdowns (158). 
• QB Luis Perez re-signed with the team. The 2023 XFL legacy Championship MVP finished his 2024 campaign leading the UFL in passing, averaging 230 yards per game, with a total of 2309 yards for the season, surpassing all quarterbacks in the league by over 400 yards.

• The Renegades have brought back most of its coaching staff from last season, with Rick Mueller returning as the team's general manager. Offensive coaches Chuck Long, Jonathan Himebauch, and Reggie Davis are back on the field, joined by defensive coaches Jay Hayes and Marvin Sanders, as well as special teams coordinator Scott Spurrier.  Arlington also brought in Chris Woods as linebackers coach, who previously held the same role at Temple University, and Spencer Duncan as defensive quality control coach, after serving as a defensive analyst at FIU.  Head Coach Bob Stoops remains with the team.