Official FIFA World Cup 26 Dallas Host City Poster Revealed by Local Artist

Following the unveiling of the Official FIFA World Cup 26™ Dallas Sonic ID last month, today marked the reveal of the Official FIFA World Cup 26™ Dallas Host City Poster. FIFA World Cup 26™ collaborated with local artists in each of the 16 Host Cities across the United States, Canada, and Mexico to create unique posters that embody the distinct spirit, vibrant culture, and history of their respective cities.  

At an event held at Klyde Warren Park in Dallas, the North Texas FWC Organizing Committee unveiled the final design of the Dallas Host City Poster, created by local Fort Worth illustrator and type artist, Matt Cliff.  

Cliff’s winning design was selected through a contest judged by the local organizing committee. His artwork will be prominently displayed throughout the Dallas-Fort Worth Metroplex leading up to and during the FIFA World Cup 26™.  

“When I was asked to come up with a concept for the Official FIFA World Cup 26™ Dallas Host City Poster, I wanted to approach the design in a personal way - in a way that was bold and impactful - while still thinking about what it is to be an actual Texan,” said Matt Cliff. “As a Dallas-Fort Worth local, it was my responsibility to merge the history of the state with its current metropolitan feel, and turn them both into one cohesive, impactful design that truly represents our state and the area that we live in.”

Cliff’s artistic approach, utilizing bold colors and detailed artwork informed by his knowledge of Texas, successfully captures the diverse cultures and essence of Dallas in his poster. The design seamlessly blends the bustling cityscape with the western, cowboy culture prevalent in North Texas, united by a soccer ball symbolizing the region's passion for the sport. Cliff’s work effectively bridges the global impact of soccer with the local atmosphere of Dallas and the broader North Texas region.  

“We chose Matt Cliff for our Host City Poster because we felt his design best captured the energy and attitude of our incredible region,” said North Texas FWC Organizing Committee Chief Marketing Officer Noelle LeVeaux. “We want this poster to be a lasting image for soccer fans across the world capturing Dallas and our North Texas region as a thriving soccer community in 2026 and beyond, and we believe Matt accomplished that with his art.”