As businesses increasingly look to automate workflows and deliver personalized experiences, AI form builders have stepped up to become essential tools for marketing, sales, and customer experience teams. Modern form builders no longer just collect data, they intelligently generate, personalize, and analyze it. From auto-generating branded templates to scoring leads and generating instant insights, AI form builders save hours of manual work while boosting form performance and engagement.
Here are the 10 best AI form builders to try in 2025, ranked by the smart features that make them stand out.
1. forms.app
forms.app is an all-around AI form creator that helps businesses create engaging forms, surveys, and quizzes. The platform has powerful AI features to create forms in seconds. Plus, you can also use forms.app’s AI features to optimize your questions, generate options, and analyze your survey responses. Simply write AI the type of form you need, and it will generate it for you.
In addition to AI features, forms.app offers many customization options and form features, such as 30+ form fields, conditional logic, step view and list view options, native and Zapier integrations, and more. It’s super user-friendly and free to get started.
2. involve.me (AI Form Builder Built for Conversions)
If you need more than just a basic form tool, involve.me is a standout platform that brings together AI-powered form generation, advanced personalization, and smart data analysis, all without writing a single line of code.
Its AI form builder is designed to help you move fast: just enter your website URL and a brief prompt, and it will instantly generate a multi-step, fully branded form. Whether you’re looking to build a quiz, a lead magnet form, a calculator, or a booking flow, involve.me adapts to your needs in seconds.
But where it really shines is in driving conversions. You can personalize every stage of the form journey, including AI-generated outcome pages, based on how users respond. This means more relevant experiences, higher engagement, and better qualified leads.
With AI Insights, involve.me takes the guesswork out of form performance. The platform summarizes your results, highlights key trends, and offers optimization suggestions, so you don’t have to dig through raw data.
How it works:
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Start with your website URL to instantly pull your branding
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Describe your form, and the AI builds it for you
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Pick a layout and customize steps and logic flows
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Add integrations with over 60 tools like HubSpot, Airtable, Salesforce, and Mailchimp
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Publish anywhere, embed it on your site, trigger it as a popup, or share via QR/link
Popular use cases include:
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B2B lead capture forms
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Appointment and booking flows
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Job application funnels
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Giveaway and contest forms
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Custom quote request forms
With smart automation, built-in analytics, and seamless integration with your marketing stack, involve.me is a top choice for any team focused on turning form submissions into business results.
3. Typeform (Best for Conversational Form Experiences)
Typeform stands out with its signature one-question-at-a-time layout that transforms traditional forms into interactive, conversational experiences. Built with design and user experience in mind, it now leverages AI to make form creation smarter and faster. Typeform’s AI features suggest questions, improve response quality by prompting users for clarification, and even generate personalized follow-up messages. It’s a great choice for brands that want their forms to feel more like a dialogue than a data dump.
4. Cognito Forms (Best for Complex Logic and Data-Heavy Workflows)
Cognito Forms is a powerful option for teams that deal with structured data, calculations, and compliance requirements. Its AI features help you build forms quickly while offering advanced capabilities like repeating fields, conditional logic, and real-time calculations. You can convert responses into PDFs or Word docs and automate workflows through integrations with tools like Zapier or Google Analytics. It’s ideal for organizations that need intelligent, data-driven forms with minimal setup.
5. Zonka Feedback (Best for CX Teams and Feedback Automation)
Zonka Feedback is designed to help businesses collect, understand, and act on feedback at scale. Its AI-powered tools streamline survey creation and help analyze open-text responses automatically. The platform includes a wide selection of templates and supports multi-channel distribution, making it easy to gather feedback on-site, online, or via email. Automation features allow teams to close the loop on feedback instantly, making it especially valuable for CX and support teams.
6. Zoho Forms (with Zia AI) (Best for Smarter Form Creation in the Zoho Ecosystem)
Zoho Forms gets a boost from Zia, Zoho’s built-in AI assistant. Zia can predict the structure of your form based on a simple prompt, recommend relevant fields, and even generate tailored outputs based on your industry. It’s especially efficient when connected with Zoho CRM, Mail, or Creator. If you're already using Zoho apps, this tool makes it easy to create AI-enhanced forms that feel custom-built and tightly integrated into your workflow.
7. 123FormBuilder (Best for AI-Powered Lead Generation)
123FormBuilder focuses on driving lead generation and enhancing data quality. Its AI helps identify high-potential prospects, suggest follow-up messaging, and personalize user experiences in real-time. The platform also uses AI to fill in missing contact details and verify user-submitted information, improving the quality of your CRM records. With dynamic thank-you screens and follow-ups, it’s a smart choice for marketers looking to turn form submissions into pipeline-ready leads.
8. SurveySparrow (Best for AI-Enhanced Conversational Surveys)
SurveySparrow blends survey creation with AI to deliver a chat-like experience that feels more natural than traditional forms. Its AI-powered builder helps create engaging questions, while built-in analytics turn raw responses into actionable insights. Whether you’re conducting employee engagement surveys or collecting customer feedback, SurveySparrow makes the experience feel intuitive. It also supports multi-platform sharing and deep integrations with tools like Slack and HubSpot.
9. FormAssembly (Best for Secure AI-Powered Data Collection)
FormAssembly is a form builder trusted by regulated industries for its data security and compliance features. Its AI tools ensure the accuracy of incoming data through real-time validation and assist in extracting insights from large data sets. With strong Salesforce integration and GDPR, HIPAA, and PCI compliance, it's ideal for healthcare, finance, and enterprise teams that need to keep data clean, secure, and actionable.
10. Fillout (Best for Teams That Want Speed and Simplicity)
Fillout makes form building effortless with a beginner-friendly interface and an AI form generator that quickly creates structured, logic-based forms. It’s perfect for startups and teams looking for fast results without compromising on customization. You can build forms in minutes, style them to fit your brand, and connect seamlessly with tools like Airtable, Slack, Notion, and Google Drive. For fast-paced teams, Fillout is a lightweight but powerful option.
Honorable mention. Google Forms (with AI Add-Ons) (Best for Simplicity with Smart Enhancements)
Google Forms remains a go-to for quick form creation, but when enhanced with AI-powered add-ons, it becomes a surprisingly capable tool. Extensions like formAI or FormRecycler help you generate questions automatically, validate answers, and even analyze sentiment in text responses. Combined with Google Sheets and Workspace tools, it’s ideal for schools, small businesses, and internal surveys, especially when simplicity and collaboration are top priorities.
Final Words
AI form builders are changing the game, turning static forms into dynamic, personalized experiences that save time and drive better results. Whether you're focused on lead generation, customer feedback, or automating your workflows, the tools featured in this list offer smart, scalable solutions tailored to modern business needs.
Platforms like involve.me lead the way by combining AI-powered creation, personalization, and analysis in a single, user-friendly package. Others offer unique strengths, from conversational interfaces to advanced compliance and data logic.
