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Irving-based eIVF and Rectangle Health Collaborate to Streamline Fertility Care Payments and Improve Patient Experience

PracticeHwy's electronic medical records solution, eIVF, has announced a partnership with Rectangle Health, a healthcare payment processing platform. This collaboration aims to enhance financial management for fertility clinics and patients.

Through integrating eIVF's billing platform with Rectangle Health's Practice Management Bridge® platform, fertility clinics can offer patients convenient payment options. This partnership aims to simplify financial interactions, reduce barriers to care, and improve patient experience.

"Our integration with Rectangle Health marks another significant step in our ongoing quest to enhance eIVF’s unified platform through innovative partnerships,” stated Nimesh Shah, PracticeHwy CEO. "This demonstrates eIVF's commitment to leveraging strategic collaborations to elevate clinic and patient facing service offerings, enhance clinic choice, and improve accessibility and streamline financial transactions for our growing network of eIVF clinics and their patients."

eIVF's Billing platform automates eligibility verification and benefits, streamlining medical billing workflows. Integrating with Bridge™ Payments enhances billing capabilities, improving efficiency and accuracy.

Brian Doyle, SVP of Sales and Technology Partnerships for Rectangle Health shares, "We are excited to partner with PracticeHwy to support the increasing need for fertility and reproductive care. We have a strong history in the space, with speed in underwriting and technology that accelerates cash flow and reduces accounts receivable by at least 15%. By integrating robust payment capabilities with eIVF’s billing system, we’ll empower clinics with an efficient and user-friendly financial management system, and their patients with flexible options to make reproductive care more accessible.”

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