Joe V’s Smart Shop celebrated the grand opening of its 14th Texas location on Friday, November 21, 2025, marking its first store in Irving and the third in North Texas. Located at 2407 W. Airport Fwy. (at the corner of N. Story Rd.), the 58,000-square-foot store is open daily from 7 a.m. to 10 p.m.
The store offers the high-quality, fresh products H-E-B is known for at lower prices, featuring departments and amenities such as:
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Large produce section with Texas-grown fruits and vegetables, including three pounds of bananas for $1.
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Fresh in-store cut meats, chicken, and seafood, with bundle boxes starting at $20.
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Bakery items including tortillas, breads, pastries, and bolillos at eight for $1.
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Handmade sushi and an Asian grill with rice bowls and teriyaki.
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H-E-B Meal Simple fresh, ready-to-serve meals.
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Expansive Latino cheese selection and a full range of grocery and general merchandise, including dairy, frozen foods, and seasonal items.
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Nutritional supplements, medications, personal hygiene, and baby essentials.
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Self-checkout lanes for convenience.
In celebration of the opening, Joe V’s Smart Shop donated $20,000 to local nonprofits, $10,000 each to Irving Cares and the Irving Schools Foundation, and contributed a book vending machine stocked with free books to Johnston Elementary School.
“This new store allows us to serve more Texans and support this vibrant community with fresh products and exceptional value,” said Roxanne Orsak, H-E-B Chief Operating Officer.
The Irving location employs 220 Partners, most from the local area, offering competitive pay, benefits, and career development opportunities. Since launching in 2010, Joe V’s Smart Shop has grown to 14 stores across North Texas and Houston, employing over 2,720 Partners.
For career opportunities, visit joevsmartshop.com/jobs.
