Red Roof Brand Ambassadors and Country Music band,
KingBilly will hold a
FREE concert on
Friday, May 29th at
5:30pm as part Red Roof’s branded entertainment campaign.
The concert will take place at the
Red Roof in
Irving located at
8150 Esters Boulevard.
Country Music band, KingBilly will be performing free acoustic concerts at Red Roofs across the South and West Coast over the coming months as part of the Red Roof Loves Country campaign.
The band is also featured in a signature Great American Country (GAC) TV reality series
Who Is KingBilly, as well as, GAC Shortcuts segment (brief snapshots of the band) in addition to future on-air content with Red Roof branding woven into the narrative.
Red Roof Brand Ambassadors are creating a musical bridge between Country Music devotees, Red Roof guests and the consumers who balance both worlds.
“Red Roof knows its guests,” says Red Roof CEO, Joe Wheeling.
“They love Country Music, they love football; they are patriotic and hard working.
Red Roof Loves Country is our way of giving back to our customers, connecting them to the music and artists they love.”
Leveraging its guest’s love for Country Music and the growing power of the industry, Red Roof, America’s leader in economy lodging, launched a branded entertainment, multi-media Red Roof Loves Country Road Trips campaign targeted at Country Music fans and followers.
This campaign is held in conjunction with GAC TV, and will feature Red Roof and Country Music artists in 30 second short film promos on the network as well as in 3-minute short films featuring songs from each artist on Red Roof’s dedicated interactive website,
redrooflovescountry.com.
The spots are produced by Rink Entertainment, a pioneering Branded Entertainment and Television production company.
For more information about this property, please call 972.929.0020 or visit redroof.com. For more information about the Red Roof Loves Country Road Trips Campaign, please call 614.744.2668 or visit redrooflovescountry.com.
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About Red Roof
Red Roof is a leader in the economy hotel market with both franchise and corporate-owned properties, serving millions of guests each year. The company and its hotels are known for a warm and welcoming spirit, along with higher-end amenities at an economy price. With coast-to-coast locations, Red Roof will feature Smart-by-Design®, value-added amenities that are simple and economical, yet meet the needs of Red Roof’s most frequent guests. Red Roof recently unveiled its All-Inclusive King Room, offering guests an enhanced communication package with other top-flight room amenities. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.
About KingBilly
The band KingBilly is built on a foundation of friendship and musical innovation. Playing together for over 4 years, the band mixes their bluegrass and country roots with pop rock sounds to create music that is uniquely KingBilly. Their self-titled album is set for release in early 2009; the bands first single will be “Make Her Bad.” KingBilly is also featured in GAC’s reality series called Who Is KingBilly, which premiered on October 24, 2008.
About Great American Country
Great American Country is the leader in country music entertainment. GAC delivers to viewers the widest variety of country music, its artists and the lifestyles they influence. GAC broadcasts original country music programming, country music performance specials, live concerts, music videos, and is the exclusive television home of the Grand Ole Opry. GAC is available in more than 54 million households and online at www.GACTV.com.
GAC is owned by Scripps Networks, the leading developer of lifestyle-oriented content for television and the Internet, including HGTV, Food Network, DIY Network and Fine Living Network. Scripps Networks is based in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta and Nashville, and is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks and interactive media. Scripps operates daily and community newspapers in 16 markets, 10 broadcast TV stations, Scripps Howard News Service, United Media and Shopzilla.com.
About Rink Entertainment
Rink Entertainment is a full-service film/TV production company that has been telling thoughtful, inspiring stories for all mediums of entertainment since 1992. The company is dedicated to serving the needs of its clients in the broadcast television, film, Branded Entertainment, and music industries by developing and delivering positive, uplifting projects in tune with their unique, creative vision. Rink Entertainment has been awarded multiple Emmy, Grammy and Telly awards and nominations.
Rink Entertainment was early to recognize the needs for and promises of
today’s Branded Entertainment, and responded accordingly by launching its own Branded Entertainment Division. This division serves to connect audience members with a sponsoring interest by engaging them with extended entertainment offerings wherein the sponsor’s brand is creatively present. In exercising its storytelling strengths, Rink Entertainment has demonstrated the merits of Branded Entertainment not only applied to particular commercial products, but also in the rich potentials of program promotions (important to producers and programmers of media outlets) and musical talent development and promotion in the Country Music industry.
