Honored for advertising excellence in the 2009 Aster Awards, Advanced Plan for Health received Gold recognition in this year’s competition.
The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This elite national program recognizes outstanding healthcare professionals for excellence in their advertising/marketing efforts.
The 2009 Aster Awards consisted of approximately 3,000 entries from across America. Participant’s entries competed against similar-sized organizations in their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.
“Advanced Plan for Health is among the top in the nation for healthcare advertising expertise… specifically scoring in the top five percent. It was an honor to have Advanced Plan for Health participate in the 2009 Aster Awards,” said Melinda R. Lucas, Aster Awards Program Coordinator. “They exceeded the judges’ expectations.”
"Just as we turn data into something useful for our clients, we take the same approach in our marketing systems with a coordinated, multi-tiered approach," said Trudy Newton, Managing Director-New Business and Marketing for Advanced Plan for Health. "It is great to have our marketing approach recognized."
Entries in the Aster Awards were judged by a diverse panel of healthcare marketing experts.
