Destilería Serrallés, Inc., an importer of Puerto Rico’s Premium Rum Don Q, has opened its U.S. headquarters, Serrallés USA, in Irving.
Serrallés USA said it’s in the process of introducing new brands: Don Q Mojito and Don Q Coco.
The Puerto Rico-based company was founded in 1865 by the Serrallés family. The U.S. headquarters in Irving will serve as the national headquarters for all U.S. employees and will be the permanent base for four employees, a spokesman for the company said.
The company said in a state
ment it chose Dallas for its U.S. headquarters because of the city’s strategic centralized location, which will help the company better serve major markets in the U.S.
“The opening of the US office marks a turning point in Destilería Serrallés Inc.’s commitment to expanding the reach of its flagship brand DQ in the USA market. We are thrilled to be re-introducing the heritage, quality and value of one of the world’s finest Rum to the US,” said John Eason, VP National Sales Manager. “We have the fortunate task of bringing the # 1 Rum from Puerto Rico, the land of Rum, to an ever more discerning consumer.”
Some of the rums produced under the Don Q brand include Don Q. Cristal, Don Q Gold, Don Q. Añejo, Don Q Grand Añejo and Don Q Limón.
