The Hospitality Sales & Marketing Association International (HSMAI) will recognize the Irving Convention and Visitors Bureau (ICVB) with four gold, one silver and five bronze Adrian awards for compelling advertising, public relations and marketing campaigns in the 54th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.
The ICVB will be recognized later this month for its work on the launch of the Irving Convention Center at Las Colinas, its trade advertising campaign, leisure market campaign, and public relations initiatives for the Texas Stadium implosion, Irving Gondola Adventures and Irving's National Scouting Museum. Additionally, the HSMAI has announced that Mark Thompson; Vice President of Marketing for the ICVB will be recognized as one of the Top 25 Most Extraordinary Minds in Hospitality and Travel Sales and Marketing.