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Irving Weekly Title

Sherman, Texas News

Hard Rock Announces Exciting Development Plans for Lake Texoma Resort

Hard Rock International, in collaboration with Pointe Vista Holding Company, has unveiled plans for the development of the Hard Rock Hotel at Lake Texoma and The Residences at the Hard Rock Hotel Lake Texoma. Construction is scheduled to commence in March 2024, with the project set to create over 9,000 jobs in the area.

The new Hard Rock development, anticipated to open in the second quarter of 2026, will be situated at the Oklahoma-Texas border within the Pointe Vista development. This location, spanning 2,700 acres, is part of a master-planned resort community offering a diverse range of amenities, including a golf course, enclosed waterpark, family entertainment center, amphitheater, 11-acre inland Oasis Spring, Chickasaw Casino, and more.

The project aims to be a premier destination, catering to both summer and winter activities, with water-based and indoor waterpark attractions. It is positioned as the sole resort venue serving all of north Texas and the entire State of Oklahoma with such a comprehensive array of amenities.

Todd Hricko, Senior Vice President and Head of Global Hotel Development for Hard Rock International, expressed excitement about expanding their award-winning hotel portfolio and bringing their unique brand to Lake Texoma. Governor Kevin Sitt of Oklahoma welcomed the development, anticipating positive impacts on the local economy.

Mark Fischer, CEO of Pointe Vista Holding Company, sees the collaboration as a great success and a positive contribution to the Pointe Vista community. Christopher Souza, President and CEO of Oasis Amenities, highlighted the addition of Caribbean Bay, the first Oasis Spring in Oklahoma, offering a unique and appealing water amenity.

The Hard Rock Hotel at Lake Texoma will feature 189 rooms, 25 suites, and 168 residence rentals. The property includes an 18,000-square-foot conference center, Oasis Spring with white sand beaches, Rock Spa, Body Rock Fitness, rooftop bar, fine dining, Rock Shop, golf course, and a 320-slip marina.

Aimbridge Hospitality, the world's largest third-party operator, will manage the hotel and residences. Tiffany Cooper, Chief Development Officer at Aimbridge Hospitality, looks forward to creating incredible guest experiences in partnership with Hard Rock International.

Pointe Vista Holding and Hard Rock have enlisted state-of-the-art entities, including Beck Group for construction, Oasis Amenities for Oasis Spring, Aimbridge for hotel operations, and Vandever Capital for advisory services, to ensure the development becomes a highly desired world-class destination.

or more information on the Hard Rock Hotel and Residences at Lake Texoma, visit

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